TalkShoe Company Blog

TalkShoe's website allows you to create and participate in multi-person live interactive podcasts and voice discussions. People use our system for discussion groups, talk shows, friends and family calls, and the like. We call these Talkcasts.

Tuesday, April 25, 2006

Blog, Podcast and RSS Advertising fastest-growing segment

According to Podcasting News (April 10, 2006) "blog, podcast and RSS advertising are the fastest-growing segments of the alternative media industry, according to a new report."
The report by PQ Media said that "user-generated online media", expanded at an aggregate 198.4% to $20.4 million in 2005, and is expected to grow another 144.9% to $49.8 million in 2006.
Also, according to the report and Podcasting Media: Blog advertising accounted for 81.4%, or $16.6 million, of total spending on blog, podcast and RSS advertising in 2005, but will comprise 39.7% of the total in 2010 Podcast advertising, meanwhile, reached $3.1 million in 2005, and is projected to grow at a compound annual rate of 154.4% from 2006 to 2010, when it will be larger than blog advertising

PQ Media report:
Podcasting News link:


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