Blog, Podcast and RSS Advertising fastest-growing segment

According to Podcasting News (April 10, 2006) "blog, podcast and RSS advertising are the fastest-growing segments of the alternative media industry, according to a new report."
The report by PQ Media said that "user-generated online media", expanded at an aggregate 198.4% to $20.4 million in 2005, and is expected to grow another 144.9% to $49.8 million in 2006.
Also, according to the report and Podcasting Media: Blog advertising accounted for 81.4%, or $16.6 million, of total spending on blog, podcast and RSS advertising in 2005, but will comprise 39.7% of the total in 2010 Podcast advertising, meanwhile, reached $3.1 million in 2005, and is projected to grow at a compound annual rate of 154.4% from 2006 to 2010, when it will be larger than blog advertising

PQ Media report:
http://www.pqmedia.com/blog-podcast-rss-advertising.html
Podcasting News link:
www.podcastingnews.com/archives/2006/04/fastest_growing.html